Caffeine, home of large-scale interactive event content including 2021's Top Battle Rap Event, shattered industry norms last year, regularly trended #1 on Twitter and saw its average watch times on mobile (over two hours!) dwarf top-watched live events (such as the NFL, whose mobile watchtimes average just eight minutes per play).

Interactions on the social broadcast platform were at an all-time high, with upwards of 60% of viewers actively participating in live discussions vs. the 17.99% of TikTok. Fans influenced the content in real time by chatting, voting for winners, upvoting comments, etc. and as a result spent more time on Caffeine (upwards of 160 minutes average watch time per viewer for the largest events). Drake and URL closed out the record-smashing year, drawing 2.3 million live views of Til Death Do Us Part and fans returned for popular shoulder content post-broadcast like breakdowns and reaction shows.

Now Caffeine is blazing into 2022, with new premium partners jumping onto the platform and flagship events expected to attract the biggest audiences yet. Interactive, and both live and on demand, Caffeine is the place to be this season. Here is just a tease of the can’t miss content coming to Caffeine in the next few months.

For Sports Fans

From skateboarding to streetball, Caffeine has an action-packed winter lineup for sports fans.

Hellooooo skateboard fans! The most coveted name in skateboarding founded by Steve Berra and Eric Koston, The Berrics, is bringing live and exclusive skateboarding-related content for their fans to Caffeine. Already the most watched skate competition in the world, the invite-only, March Madness-style Battle at the Berrics Finale will be live and exclusive on Caffeine for the first time ever, offering fans of the competition an interactive and communal platform to experience the show. In the weeks leading up to the finale, there will be a weekly, live show hosted by Steve Berra and guests who are cultural icons in the skateboarding community. In addition, The Berrics will be broadcasting brand new, live Fight Night Events featuring highly anticipated off-bracket battles that fans have always wanted but have never gotten the chance to see. Between the Battle at the Berrics Finale, the weekly show and exclusive Fight Night Events, The Berrics on Caffeine could be the most watched livestream skateboarding content in the world.

The hub for all things basketball fandom - from NBA to college basketball, and top high school prospects - Ballislife returns in the new year. First up was tip-off #2, which took place on February 12 and featured the Ballislife East Coast Squad versus Cam Wilder and Zone 6 in a best of 5 series. The buildup and smack talk in the weeks leading up certainly delivered, resulting in 225k live views, something fans can expect to see again in the next March face-off!

Ballislife has found its livestream home on Caffeine – their first event on Caffeine in December 2021 was the stickiest premier on the Caffeine platform since Ultimate Rap League (URL)! With over 200K live views (and counting!) and interacting with the live content at a rate of over 40%, viewers on average tuned in for over 30 minutes during the event to watch the Ballislife West Coast Squad (Tor’i “Bionic” Brooks, Kenny Dobbs, Ty Glover, Cezar Guerrero, Frank “Nitty” Session and Alan “White Iverson” Palasano) take on The Trouble Squad (Kevon “K-Showtime” Watt, Frosty, Kenny “Mismatch” Ejim, Mayo and Rob Birstonas).

For Comedy Fans

New to Caffeine is the highly-anticipated return of the coveted online comedy show from All Def: Roast Me: Season 5, which will be making its debut on Caffeine after a 1 year hiatus due to COVID quarantine, in an 8-event, interactive winter series that will be must-see, don’t wanna miss entertainment. In addition to Roast Me: Season 5, All Def will be broadcasting a new series, Roast This, a weekly roast of the latest headlines in entertainment and pop culture news each week from the most popular Roast Me comedians.

For Hip Hop and Dance Fans

A staple and continued success on Caffeine, Ultimate Rap League (URL) is in its third year. Back and better than ever with a full lineup of fresh battle rap events that promise to deliver the hottest match-ups yet, URL is kicking off with a killer lineup of events.

“Not only does the platform allow easy access for fans across the world to tune into our live events for free, but its interactivity has helped the battle rap community grow since we joined in 2020. In 2021 alone, our content received over 17.9 million total live views,” said Troy “Smack White” Mitchell, URL co-founder. “It’s important for the culture because it elevated the culture – now fans, both new and old, are accessing these events they would otherwise have to pay a cover charge to see live."

With more creators from the battle rap community joining the platform, Caffeine is the place to be for all things battle rap in 2022 and beyond.

This Spring, ever popular Tommy the Clown is resurrecting his mega battle format, BattleZone, for the first time since 2019. Made popular in the documentary RIZE, BattleZone is the biggest event in clowning and krumping, and the 2022 format is the culmination of an 8-event series pitting dance crews from around the country against each other, in an elimination-style format, leading to the one crew who will take on Tommy’s TSquad at the BattleZone event.

Tommy’s events have been a massive success in 2021, bringing a loyal fan base weekly to Caffeine, who watches events in the upwards of 55 minutes at unprecedented engagement rates of 60% or more!

In addition to Tommy’s World and HotGirlz Talk shows on the Tommy channel, Caffeine has expanded its content partnership in 2022, with Tommy and his crew also broadcasting the popular Freestyle Friday format live on Caffeine, and bringing fans a behind-the-scenes look at his birthday party roll-ups with raw, live streams titled Set it Off Saturdays. Get exclusive access to Tommy directly, interact, ask your questions live and follow along with the competition, only on Caffeine.

For latest, follow:

URL channel on Caffeine: https://www.caffeine.tv/URLTV
Tommy The Clown channel on Caffeine: https://www.caffeine.tv/tommytheclown
Ballislife channel on Caffeine: https://www.caffeine.tv/ballislife
The Berrics channel on Caffeine: https://www.caffeine.tv/theberrics
All Def channel on Caffeine: https://www.caffeine.tv/alldef

You can also create an account to receive weekly email updates about what’s up next on Caffeine: https://www.caffeine.tv/lobby/join.